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The Management Team

Chris Renzulli, CTA - Founder & President
Born the week of the pioneer, Chris approaches business the same way artists approach their craft; with vision, drive and passion. Chris took his first full time position in the hotel industry as a PBX operator at the age of fifteen. Chris spent all his spare time developing his other life passion; playing the drums. By the time Chris turned eighteen, he was the front office manager for a three hundred room hotel, played drums for three separate working bands, toured the western states with a 26 piece jazz orchestra, and had garnered countless awards and accolades for his drumming.

After receiving a degree from San Diego Mesa College, Chris accepted a position managing Humphrey’s Half Moon Inn & Suites. (A world renowned waterfront resort with a 1,350 seat outdoor concert venue presenting upwards of sixty shows a year.) While spending countless hours making sure the housing needs of arriving entertainers was perfectly met, Chris realized the need for a professional organization that helped the overworked tour managers make it all happen.

By September of 1996 Chris had successfully managed hotels for twelve years. In that time he managed over six different brands of hotels. Specializing in property acquisitions; strengthening property management and implementing systems to reposition properties to reduce costs and increase profits over an extended period of time. Chris decided that he was ready to leave the hospitality industry in pursuit of his next challenge. Combining his two life passions into a corporation of his own. Who better than someone who understood both the needs of the touring entertainers and the in’s and out’s of hotel operations.

Quickly approaching his tenth anniversary, over the past 9 years Chris has made the life of many tour and company managers easier by handling travel and housing arrangements for countless Broadway shows, Bands, Orchestras, Dance Troupes, Film Locations and more. He has developed hundreds of personal relationships with Hoteliers throughout the country, teaching them how to better accommodate the specific needs of his touring clients.


John Connor - Director of Logistics
After taking on the challenges of the Tourwerks accounting department for two years, John now oversees both Logistics and Finance. John came to Tourwerks aptly qualified with a vast amount of experience in the hotel industry. John began his hotel career as a night auditor while making his way across the country on his motorcycle (OK, it was a long time ago). With stops in Yellowstone Park, Texas, New Mexico, and Arizona John finally made it to California. Once in San Diego, John continued his hotel career in the accounting field, where he quickly rose to the position of Controller. After a few years, John was ready for new challenges and made the move to General Manager. John has been a General Manager for Ramada Hotels, Marriott Hotels, and others. John’s experience also includes almost 10 years in hotel sales, as a Director of Sales and as a Regional Sales Manager.

John has a BA in Accounting from Iona College in New York; he is an avid golfer and a proud father.

Ashley Semenchuk - Tour Coordinator
Ashley attended Point Loma Nazarene University on a full vocal scholarship, and graduated Cum Laude with a degree in Media Communications.

Much like our clients, Ashley is an experienced touring performer. While performing in the choir group Point Loma Singers, Ashley toured England, Israel, Russia, Scotland, Mexico, Canada and throughout the continental United States. Her touring experience has proven invaluable to Tourwerks and our clients because she understands the daily rituals of life on the road.


Aaron Price - Director of Information Systems
Aaron serves as Webmaster, Network Technician, and Database programmer for Tourwerks. He has been consulting with the company since its early days, and in that time has single-handedly developed and implemented Einthoven, our specialized tour management software.

Aaron has an extensive background in information systems and computers, along with 15 years experience in business management and accounting. He also plays guitar and electric bass and has been playing with local bands for as long as we can remember.


Sheryl Perez - Accounting Manager
Originally from Rochester, NY, Sheryl convinced the manager of the local supermarket to give her a job at the age of 13! What started as cleaning and organizing the manager’s office, quickly turned into handling the accounting work. That experience was just a prelude for what was to come.

After finishing school, she immediately made the decision to pursue her life-long dream of living on the west coast. Determined to overcome the many hurdles along the way, such as not knowing anyone, She quickly established herself in San Diego, California.

Sheryl’s first job in San Diego was working as the Senior Accountant for the environmental firm Geocon, where she honed her accounting skills.

Longing for something different, she accepted a position in the front office at the waterfront resort hotel The Dana Inn and Marina. After mastering all aspects of the hotels’ front office, she was promoted to the position of Property Controller, providing invaluable assistance to the hotel during an extensive multi-million dollar renovation and expansion project.

Sheryl’s hotel accounting and front desk experience has made for a perfect match in her position here at Tourwerks. Our clients call her “The Queen of logistics” because when most people are just waking up in the morning, you’ll find that Sheryl has already been at her desk for several hours; communicating with all properties and their front line staff members insuring the most efficient, accurate and hassle free arrival and departures for our touring clients.

Outside of Tourwerks, this incredible woman can be found creating amazing artwork, be it painting, drawing, and the like. Sheryl enjoys a deep passion for all forms of art.


Hugh Herrera - Site Inspector & Spiritual Counselor
With a Bachelor of Science in Hotel Administration from the University of Las Vegas (UNLV). Hugh’s hospitality management experience runs deep having years of experience in a variety of well established properties that are known for their exceptional detail in housing large entertainment groups, such as, Foxwoods Resort and Casino in Connecticut and both The Biltmore Hotel and the Bonaventure Hotel in Los Angeles, California.

Hugh has quite a bit of experience on the road as well. He has toured extensively throughout the world as an assistant with a world class touring magician show. Hugh is also well known internationally as “H-track” a world class DJ who routinely tours internationally. If you love music, you’ll love Hugh’s classy and highly acclaimed h-track radio shows which can be found at h-track.com

Currently Hugh works out of his satellite Midtown New York office. Hugh’s varied responsibilities include providing pre-arrival hotel inspections and advance coordination, annual housing site inspections and contract negotiations, international housing logistics and property inspections; as well as Information systems & database maintenance.

If that wasn’t enough on his plate, in true selfless Yogi fashion, Hugh dedicates himself to the service of Sri Dharma Mittra in the Gramercy Park area of Manhattan. Hugh devotes himself to the practice of spiritual disciplines. Promoting radiant health and spiritual development, Hugh is both a student and teacher to all that know and surround him. Hugh’s infectious positive aura has left an indelible mark on us all. Thank you Hugh! Namaste!

One last thing, Hugh and I started our own record label in January of 2009. Pacific Beach Recording Company.

Rufus - Personal Trainer/Fitness Consultant & Director of Security

Rufus takes his duties here at Tourwerks very seriously. When everyone is
busy talking on the phone and an office guest arrives, Rufus is always quick
to meet and greet the guest and keep them occupied until we are able to
break away.

Rufus is a stickler for exercise and always demands that we take routine
walks around the neighborhood throughout the day to keep our blood flowing
and energy levels at a high.

Rufus pays close attention to everyone's diet, always recommending and
offering his assistance in helping anyone finish their lunch.

In 2006, Karen Grobeli, family friend and founder of the Tijuana River
Valley Animal Rescue gave me (Chris Renzulli) the opportunity to adopt the
most loving and intelligent yellow Labrador Retriever on the planet, Rufus!.
I proudly recommend animal adoption to everyone and anyone out there who has
considered it. Rufus has literally changed my life for the better. To adopt
a horse or a dog and/or to donate to a worthy cause, I implore you to call
Karen. http://www.tijuanarivervalleyanimalrescue.com/


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1939 Grand Avenue Second Level, San Diego, CA 92109 Tel: 858.490.3961 | Fax: 858.490.3962